Stuff Worth Reading

Look smarter in your next meeting… Shaping Content Through Your Culture Getting Started with Content Personalization Measuring the Performance of Your Content Beauty Matters: 3 Tips to Create Better Blog PostsTen Online Communications for Non-Profits Content Optimization Mistakes You’ll Wish You Caught Sooner Here’s a Smarter Use for Social Media The Wise Content Marketers Guide …

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“A rose by any other name?”

A former employer is changing its name today.  Is that like an ex-spouse getting remarried?  Not really.  But it still feels weird. Amicably divorced from Tribune Company during the Zell Administration, we bear no ill will toward the folks in Tribune-land. We get the acronym (Tribune Online Content). But “Tronc?”  Bob Killian of Killian Branding …

Talkin’ ’bout SEO

If you listen to the ground, there’s a seismic shift happening among website users that could shake the foundation of Search Engine Optimization. Users are starting to talk more than type. That’s according to a post today from Smart Insights OK, a lot of the chatter still consists of “Call Mom” and “Get Directions.”  But you …

Are reports of its demise exaggerated?

My friend Bob Killian of Killian Branding recently asked “Are focus groups obsolete?” Possibly, but it depends on where you’re focusing. The long-standing habit of inviting demographically-selected strangers into a room to be observed interacting with your product is likely a thing of the past.  Having watched many of these, there are some serious shortcomings: Focus …

Facing the changes

“Ch-ch-ch-ch-changes Turn and face the strange Turn and face the strain Ch-ch-ch-ch-changes” – David Bowie Change is difficult, but it doesn’t have to be This is where effective change management comes in. Whether it’s a new website, a platform migration or a major redesign, change is not only constant, it’s absolutely necessary. But there will …

Social Media: The Sound of One Hand Clapping

It’s called “social” media for a reason. No one will take action on your messages if you don’t make them a conversation. With a few exceptions (trade media, media placements), the press release is pretty much dead, especially on social media sites. But you still see websites keeping the “social” out of their postings. This …

“Brevity is the soul of (web content)”

With apologies to Mr. Shakespeare’s ‘Hamlet’ (a guy who had a fatal problem getting to the point)… Web users aren’t there to read. The best web content gets to the point in a big hurry. Treasure hunts may amuse the kids, but web users don’t hunt. So navigation has to be simple and direct. And it’s …