If you listen to the ground, there’s a seismic shift happening among website users that could shake the foundation of Search Engine Optimization.
Users are starting to talk more than type. That’s according to a post today from Smart Insights
OK, a lot of the chatter still consists of “Call Mom” and “Get Directions.” But you can bet other greatly simplified callouts are gaining vocal traction. All the more reason to revisit your keyword strategy against Google Voice analytics, especially among mobile users.
They make be talking to Siri or Cortana, but you should be eavesdropping carefully.