I help websites craft effective digital content strategies via great storytelling. An editor and copywriter across a variety of content platforms, I work across departments to help deploy winning digital marketing messages. A team-oriented creator and problem solver, I specialize in changeable environments and transitional projects.
- Led or consulted on complete rebuild/rebrand/redesign of three university websites
- Created cross-departmental collaborations to build a community of stakeholders
- Developed content strategies and improved user experience (UX)
- Write and edit content across a range of web platforms
- Content Management Systems, including Sitecore, Word Press, Drupal, Sharepoint, EpiServer and Adobe Experience
- Project Management tools, including Workfront, Google Docs, JIRA and Basecamp
- Software, including Microsoft Suite, Adobe Creative Suite, Google Analytics, SEO tools, Google Analytics, Constant Contact, Hootsuite
- Build traffic through use of SEO and Google Analytics
PEM Web Solutions
October 2013 – present
Independent contractor providing web content strategy driven by editing and copywriting solutions for a varied client base. Since the company’s inception, clients have included:
- Loyola University Chicago
Primary web copywriter for site re-launch projects, including the School of Law and Undergraduate Admission. Consulted with university marketing and impacted departments on web content strategies
- Life Fitness
Developed and maintained web content using Drupal CMS. Worked alongside product and vertical marketers to create effective online strategies for leading B2B fitness equipment manufacturer. Managed global network of site producers and vendors.
Web and social media copywriter for resource provider to researchers and librarians around the world.
- Zebra Technologies
Web copywriter for content related to corporate research studies, product launches and blog posts
- Hyatt Hotels Corporation
Edited and posted updates for Hyatt-owned hotel websites. Co-managed site migration to Adobe Experience CMS.
- North Central College
Writing and editing web content for higher education website transition
- Motorola Mobility
Web content and marketing strategy for pioneering smartphone company
- Rivet Radio
Writing and editing mobile-friendly content for start-up mobile news app
- DePaul University
Writing, editing, researching and auditing web content for higher ed website
Full-Time Positions: (1993-2013)
Concordia University Chicago
Director, Online Content, 11/2009 – 10/2013
Website Redesign: strategy, project management, implementation
Led comprehensive redesign, rebuild and launch of website. Improved user experience for diverse B2C constituency. Assumed leading role in information architecture and user experience.
Directed Content Strategy & Development
Produced high-quality information and engaging content to targeted audiences, delivered through a blend of web, social media, and digital channels. Utilized CMS tools, SEO and Google analytics to maintain and refine taxonomy, communications and conversation.
Expert Coalition Builder, Team Leader & Web Evangelist
Cultivate relationships with campus groups and influencers to raise awareness of the website as a resource they can leverage. Offer support and training to build a coalition of motivated volunteer content managers across departments.
Tribune Interactive, 1998 – 2008
Editor/Online News Content Manager
Managed editorial content and online branding on internet sites of all Tribune owned television and newspaper properties including: Chicago Tribune, Los Angeles Times, Baltimore Sun, & Orlando Sentinel; major market TV stations.
Managed Shared New Service – Led a newsroom team of 6 to 12 online editor/producers responsible for interactive news content on the Tribune-owned newspapers’ websites. Exceeded corporate goal of producing excellent yet cost efficient results.
Developed B2B intranet site for easy access to news and feature stories used by websites throughout company. Build similar interactive product for Tribune-owned newspapers.
Tribune Media Services, 1993 – 1998
Editor, Voice News Network
Managed 24 by 7 electronic news operation for national customer base of major daily newspapers. Editorial content focused on breaking news developments, including time-sensitive data products. This project was the immediate forerunner of Tribune’s internet development.
Developed and managed on-air content, strategy and production for major market radio stations.
WPRO-AM, Providence, RI: Program Director for heritage news/talk station. Managed staff of twenty-five talk show hosts, news reporters and producers.
WLS-AM, Chicago, IL: Executive Producer. Managed production staff and talk show hosts. Guided transition of major market operation from music format to news/talk format while maintaining station ratings.
WMAQ-AM, Chicago, IL: Producer. Produced successful morning-drive talk programs; additional role as newsroom production coordinator.
WIND-AM, Chicago, IL: Talk show producer, then Executive Producer. Coordinated and managed staff of news/talk producers.
Bachelor of Arts, Communications, Loyola University, New Orleans, Louisiana
Volunteer: Alumni Association Board of Directors (2015 to present)